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 1) Please download a print-ready contract from one of the links below: 2) Mail the completed contract, check and ad materials to: Westminster Kennel Club 149 Madison Ave. Suite 803 New York, NY 10016 
DEADLINE FOR ADVERTISING: DECEMBER 17, 2004 Please make all checks payable to The Westminster Kennel Club. Check must be mailed with contract and materials. Please print name, address and breed on the back of your photo if you want it returned. GUIDELINES FOR SUBMITTING CATALOGUE ADVERTISING MATERIAL I. A BRIEF WORD ABOUT OUR CATALOG PROCESS We publish our catalogs electronically without the use of a traditional camera using Adobe® Illustrator® 10.0, Adobe® PageMaker® 7.0, & Adobe® Photoshop® 7.0 for the PC running Windows NT 4.0. All print and graphics are then sent to an imagesetter where plates are made. Those plates then go onto our presses, and, finally, the printed pages are folded, collated, bound, and trimmed into the finished catalog. II. PRODUCTION PROCESS Once advertising has been received, all copy is hand typed or put through an OCR program (Omnipage) that automatically converts information into a text file. After setting, all photos and logos for the ads are scanned on a flatbed scanner and balanced for best results on our image setter. All ads are then proofread and checked for correctness. Please Note: - We are the printer of the material you are sending us. Because we use PC related hardware and software, any electronic files submitted from a Mac must be saved using the 3-letter extension associated with each program (see Computer-File Formats below). Any converting of materials for our use will be the responsibility of the customer, not ours. III. REQUIREMENTS FOR MATERIAL SENT IN FOR REPRODUCTION A. Original photographs (Ex. show photographs, other professional photographs, snapshots, etc.) ALWAYS reproduce the best. Previously printed photographs & inkjet photographs reproduce the poorest. Original pictures will be returned, providing your name and address is on the back. B. All submitted material on disk MUST BE accompanied by a printed copy along with the exact file name of the file to be used. This assures that the information submitted is correct (layout, copy, and any artwork including photos) as to what is to be expected in catalog reproduction. Note: Do not send images placed in a Word document as the only image to be used. Please send the original photograph or include a disk with the photo in one of the formats listed below. C. If the fonts that you choose to set your ad in are not available to us, the fonts WILL BE changed to the closest match available. Do not send us your fonts; we cannot accept outside fonts. D. Please provide a completed contract form that includes phone number (daytime & evening), e-mail address, and home address. This is in case the disk(s) do not reach us in operating order, are not usable, or are missing information. E. The measurements for ad size is 4 1/2" x 7 3/16" for a full page. Please do not exceed these measurements as reductions may affect final ad size. IV. COMPUTER A. Accepted Media
V. CONCERNING MATERIALS FOR PUBLICATIONS Please remember that we no longer have access to a camera. Many computer files may contain only text and the photographs may require placement. If your particular file does not have an enclosed image, this means we will need to scan in your photography or artwork. To insure good quality artwork please follow the requirements listed below: A. Measure artwork to make sure it is no larger than 8 1/2" x 14". B. Send a clear copy of artwork or original photo. Quality of copier copies; fax copies; pencil drawings; and screened photos; including catalog page tearouts or any other pre-published material (contains dots and may blur), cannot be guaranteed. C. Quality of separations required from artwork that have an overlay (type over an image), other than line art, and anything that has a dark background in which an image has to be extracted (ex. black ink on red paper) cannot be guaranteed. D. NO negatives, slides, or transparencies will be accepted. We have no means of reproduction. E. Please make a note that there will be an additional charge for the second photograph submitted whether it's an original photograph or a digital image. F. Disclaimer on full bleeds: sometimes the photo sent is not of adequate proportions for a full bleed; in this case we will do the best we can with the image received. G. Please attach all artwork that is to be scanned with a PAPER CLIP to the accompanying ad sheet. DO NOT USE TAPE OR STAPLES as they may cause tears or other permanent marks that may deface the original photographs. H. All photos are subject to cropping as necessary at our discretion unless otherwise noted. V. OPTIONS FOR SUBMITTING INFORMATION A. Standard Mail: The Westminster Kennel Club--149 Madison Ave. Suite 803-NY, NY 10016 B. UPS, FedEx, Airborne Express, or other express carriers: The Westminster Kennel Club--149 Madison Ave. Suite 803-NY, NY 10016 C. E-mail: wkc@wkcnyc.com ALL AD MATERIALS,CONTRACTS AND CHECKS SHOULD BE MAILED DIRECTLY TO THE WESTMINSTER KENNEL CLUB ONLY. If there are any questions about how to send your ads, photos, and/or computer files that this list does not cover, please contact our office. We will find an answer to your questions and get back to you as quickly as possible. Please call Florence at 212-213-3165 |
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