Purina To Be Westminster's Official Pet Food Sponsor
Nestlé Purina, Westminster announce agreement
Nestlé Purina and the Westminster Kennel Club have reached an agreement making Purina(r) the "official pet food sponsor" of the Annual Westminster Kennel Club All Breed Dog Show.
The news came today in a joint announcement revealing the new exclusive multi-year partnership.
"We are happy to welcome Purina to the Westminster family," said Westminster President Peter R. Van Brunt. "This new and exciting partnership will further enhance our position as America's Dog Show and strengthen our ties with the purebred dog community."
"Purina is proud to be the official pet food sponsor of the Westminster Kennel Club Dog Show," said Steven L. Crimmins, Chief Marketing Officer for Nestlé Purina PetCare, North America. "Westminster is the ultimate destination for top dogs and their aspiring owners and handlers, and Purina is excited to be part of this prestigious event and to be the Westminster Kennel Club's partner."
Candy Caciolo, Purina Portfolio Director of Specialty, Breeder & Pet Acquisition, added: "Westminster represents the finest in the sport of purebred dogs. The opportunity to sponsor this show fits perfectly with Purina's long-standing commitment to the dog fancy. Many Westminster champions - including the last five Best in Show winners - have been fed Purina Pro Plan brand dog food, so it's fitting for Purina to partner with this distinguished kennel club."
The 136th Annual Westminster Kennel Club All Breed Dog Show will be held February 13-14, 2012 at Madison Square Garden and televised live on USA Network.
Purina last year unveiled the Purina Event Center, a $15 million, 84,000-square-foot indoor dog show facility at Gray Summit, Mo., where six Westminster Best in Show winners, along with their owners and handlers, participated in the Grand Opening.