With 40 years of experience in dog sports as a handler, trainer and spokesperson, Gail Miller Bisher now serves as the face of the Westminster Kennel Club. She is the Director of Communications for the organization and an analyst for the iconic Westminster Kennel Club Dog Show on FOX Sports 1.
As with many in the sport of dogs, her experience started as a family affair. Bisher was a team with her parents – while they managed most of the breeding of Bearded Collies, Gail did the grooming, training, physical conditioning, and handling. In addition to conformation, she has trained and handled dogs to their titles in obedience, rally, advanced CGC, and earthdog. She has owned and loved Bearded Collies, Old English Sheepdogs, smooth and longhaired miniature Dachshunds and as a child, West Highland White Terriers. Currently, she lives with a Vizsla and English Cocker Spaniel.
Bisher began handling dogs in the show ring at the age of 10 and handled her first dog to its championship title when she was just 12 years old. From her Winners Dog win at the first Bearded Collie Club of America’s (BCCA) National Specialty in 1979, she continued to handle her dogs and clients’ dogs to National Specialty Best of Breed and Best of Opposite Sex wins as well as All-Breed Best in Show wins, numerous nationally top-ranked positions and Junior Showmanship breed history. Gail was the first junior handler to qualify for the Westminster Kennel Club’s famed Junior Showmanship competition with a Bearded Collie and the first to place, capturing second.
In 1988 she began her judging experience with regional specialties and supported entries and now is an AKC-licensed judge of Bearded Collies, Shetland Sheepdogs, and Junior Showmanship competitions. Her volunteer dog club work includes serving the BCCA as a former breed columnist and club-approved breed mentor, Specialty Conformation Chairperson and club historian. Additionally, she is a member of the Dachshund Club of America, Morris & Essex Kennel Club, Greenwich Kennel Club, English Cocker Spaniel Club of America and the Dog Writers Association of America.
She has nearly 10 years of experience directing the marketing, brand development and media relations for the governing body of dog sports, the American Kennel Club (AKC) and developing content for Webvet.com. AKC hired her to be an on-air representative appearing on national media outlets and she served as a sideline reporter for televised dog show events.
Bisher credits her Junior Showmanship experience for creating the foundation for a successful professional career where she has gained recognition in advertising, marketing, and the public relations industries. She is a Clio and Mobius (and Cannes shortlist) Award-winning broadcast producer with 12 years of experience in the advertising industry. Additionally, she has earned a Master of Arts degree in Communications from St. Louis University, is a former ACE-certified personal trainer, and created the Super Fit Fido Club to educate pet dog owners about the importance of canine fitness.