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2021 Sponsorship Information

Presenting Sponsor

Purina Pro Plan

Purina Pro Plan is a leader in the advanced nutrition category, with more than 70 formulas in dry and wet pet food to help meet a variety of needs. Its science is backed by 500 Purina scientists globally, including nutritionists, veterinarians and behaviorists, who continuously rethink what nutrition can do. It is also the food of choice for 12 of the past 14 Westminster Best in Show winners*. For more information, visit or follow @ProPlan on Twitter, Instagram, or Facebook. The brand is manufactured by Nestlé Purina PetCare, which promotes responsible pet care, community involvement, and the positive bond between people and their pets. A premiere global manufacturer of pet products, Nestlé Purina PetCare is part of Swiss-based Nestlé S.A., a global leader in nutrition, health, and wellness. * The handler or owners of these champions may have received Purina Pro Plan dog food as Purina ambassadors.


Official Sponsors

Nutramax Laboratories Veterinary Sciences, Inc., the makers of Cosequin®, the #1 veterinarian recommended retail joint health supplement brand, is proud to sponsor the 145th Annual Westminster Kennel Club Dog Show. Cosequin is formulated to support and maintain the health of your pet’s joints and cartilage. Cosequin joint health supplements are available for dogs, cats and even horses nationwide! Click here for more information and where to buy or call (888) 886-6442.


Embark Veterinary provides advanced DNA testing products for dogs that screen for genetic disease risk, assess genetic diversity, reveal breed mix, and much more. Embark also offers tools for dog breeders to manage the health, traits, and diversity of their purebred lines, along with free genetic counseling. Breeders utilize Embark to evaluate potential litters between mating dogs and ultimately produce healthier puppies, larger litter sizes, and healthier overall breed populations. Embark utilizes industry-leading scientific standards and a testing platform that generates research-grade data, which becomes available to breed club and health organization partners who work with Embark's scientists to investigate critical health issues in dogs. Embark is a research partner of the Cornell University School of Veterinary Medicine. Learn more at 


Trupanion is a leader in medical insurance for cats and dogs throughout the US and Canada. For twenty years, Trupanion has helped give pet owners peace of mind so they can focus on their pet's recovery, not financial stress. Trupanion is committed to providing pet owners with the highest value in pet medical insurance with unlimited payouts and the ability to pay veterinarians directly at the time of checkout. Trupanion also offers a Breeder Support Program, allowing breeders to send their litters home with a special Trupanion offer. For more information, please visit

Lifeproof with Petproof Technology Carpet

Lifeproof with Petproof Technology Carpet – available exclusively at The Home Depot – is a complete collection of carpet styles that are stain and odor resistant. Lifeproof with Petproof Technology features lifetime stain protection, superior softness, exceptional durability and environment-friendly attributes. It is the perfect carpet for families with pets, children, and high-traffic rooms.  With Lifeproof with Petproof Technology Carpet, there is no need to worry about spills, stains, or accidents. No matter the pet or the mess, Lifeproof with Petproof Technology Carpet has you covered, so you can enjoy your pets and be stress-free. For more information, visit

The new Lifeproof with Petproof Technology Artificial Turf is coming soon at The Home Depot. The artificial turf is made with high-performance yarn construction for heavy use and looks and feels just like real grass but with a reduction in maintenance. One of the many benefits of Lifeproof with Petproof Technology Artificial Turf is the ultra-flo backing, which is designed for dimensional stability and quick drainage so that liquid waste passes through and will not puddle. The artificial turf separates the dogs from dirt and dust, so your pets will not get dirty or muddy. Paws stay clean, which means so do floors, equipment, cages, and mats. To learn more about Lifeproof with Petproof Technology Artificial Grass, visit

Media Partner

FOX Sports
FOX Sports is the umbrella entity representing FOX Corporation’s wide array of multi-platform US-based sports assets.  Built with brands capable of reaching more than 100 million viewers in a single weekend, the business has ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships.  FOX Sports includes the sports television arm of the FOX Network; FS1, FS2, FOX Soccer Plus and FOX Deportes. FOX Sports’ digital properties include and the FOX Sports App, which provides live streaming video of FOX Sports content, instant scores, stats and alerts to iOS and Android devices.

Event Partners

Cornell University College of Veterinary Medicine
The Cornell University College of Veterinary Medicine is dedicated to the creation, dissemination, and implementation of scientific knowledge to improve the health and well-being of animals and people. As a New York land-grant college, Cornell achieves regional and global impact through education, discovery, and examining and anticipating the rapidly evolving needs of New York and global veterinary healthcare with the redefinition and promotion of excellent multi-disciplinary clinical and diagnostic services and exemplary animal care.

American Heart Association
The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century.

The Empire State Building, located in the center of Midtown Manhattan, our 86th and 102nd floor observatories provides unforgettable 360° views of New York City and beyond. Whether you’re in town for a week or a day, no visit to NYC is complete without experiencing the top of the Empire State Building. The spire of the Empire State Building will illuminate purple and gold in celebration of Westminser Weekend on Sunday, June 13th. 

Westminster Sponsorship Opportunities

Sponsorship packages can be fully customized and can include on-site presence, database marketing, pre-show publicity events, digital and broadcast integration and more.

For more information, please email or call Kelly Morra at 212-213-2249.