Skip to content

2023 Sponsorship Information

Presenting Sponsor

Purina Pro Plan

Purina Pro Plan is a leader in the advanced nutrition category, with more than 70 formulas in dry and wet pet food to help meet a variety of needs. Its science is backed by 500 Purina scientists globally, including nutritionists, veterinarians and behaviorists, who continuously rethink what nutrition can do. It is also the food of choice for 15 of the past 16 Westminster Best in Show winners*. For more information, visit or follow @ProPlan on Twitter, Instagram, or Facebook. The brand is manufactured by Nestlé Purina PetCare, which promotes responsible pet care, community involvement, and the positive bond between people and their pets. A premiere global manufacturer of pet products, Nestlé Purina PetCare is part of Swiss-based Nestlé S.A., a global leader in nutrition, health, and wellness. * The handler or owners of these champions may have received Purina Pro Plan dog food as Purina ambassadors.


Official Sponsors


Cosequin®, the #1 Veterinarian Recommended Retail Joint Health Supplement Brand, is proud to sponsor the 147th Annual Westminster Kennel Club Dog Show. Cosequin® contains ingredients backed by scientific research and is available in a variety of formulas to support your pet’s joint health. To learn more about Cosequin® Joint Health Supplements, visit”

Source: Among retail brands. Survey conducted among small animal veterinarians who recommended oral joint health supplements.

Embark Veterinary, Inc.

Embark Veterinary, Inc. was launched in 2015 by two brothers, Adam and Ryan Boyko, who have a passion for scientific research and a lifelong love for dogs. Starting with their best-in-class canine DNA test, Embark is building a powerful platform for scientific discovery that will accelerate advancements in personalized dog care. Embark offers the most scientifically advanced, most trusted, and highest-rated dog DNA tests on the market that helps dog owners, breeders, and veterinarians learn about their dog’s breed, health, and ancestry. Customers gain hundreds of actionable insights that inform more proactive care, and every test fuels new research to help all dogs lead longer, healthier lives. Embark is an official research partner of Cornell University College of Veterinary Medicine, was named to the Inc. 5000 list for the past two years, and was included on Forbes’ next billion-dollar startups list.

For more information, visit Embark’s website at, and follow Embark on Facebook, Twitter, and Instagram.


Trupanion is a leader in medical insurance for cats and dogs throughout the US and Canada. For twenty years, Trupanion has helped give pet owners peace of mind so they can focus on their pet's recovery, not financial stress. Trupanion is committed to providing pet owners with the highest value in pet medical insurance with unlimited payouts and the ability to pay veterinarians directly at the time of checkout. Trupanion also offers a Breeder Support Program, allowing breeders to send their litters home with a special Trupanion offer that waives waiting periods. For more information, please visit


Playology was founded by dog lovers with one simple mission: to make pets’ lives better through meaningful innovation. Each of our toys captivates a dog’s keen sense of smell by releasing tiny, all-natural scent particles with every chew, keeping them engaged up to 7x longer. Our products are designed with different ages, weights, breeds, and play styles in mind to engage their specific natural instincts—because we believe a dog’s toys should be just as unique as they are. Shop online and nationwide at selected retailers. For more information visit, or follow us on Instagram and Facebook.



Innovating Since Day One – Creating the Intelligent Home.

With a vision of “Advancing robotic technologies to serve the world to create a holistic ecosystem between human and robotics in lifestyle and production,” we aim to fulfill our mission of “Robotics for All.” We keep our innovation spirit alive as we look to create diverse robotics products to serve customers from different parts of society.

With over 25 years of design and industry-leading research, we have led the market as homes become more intelligent and responsive. We are building a world where your home asks less of your attention, becomes more seamless and powerful, and frees you to spend more time doing what you love.

Visit ECOVACS’ website, Instagram, Facebook, Twitter, TikTok, and YouTube for more information.

Media Partner

FOX Sports

FOX Sports is the umbrella entity representing FOX Corporation’s wide array of multi-platform US-based sports assets.  Built with brands capable of reaching more than 100 million viewers in a single weekend, the business has ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships.  FOX Sports includes the sports television arm of the FOX Network; FS1, FS2, FOX Soccer Plus and FOX Deportes. FOX Sports’ digital properties include and the FOX Sports App, which provides live streaming video of FOX Sports content, instant scores, stats and alerts to iOS and Android devices.

Event Partners

Cornell University College of Veterinary Medicine

The Cornell Richard P. Riney Canine Health Center is dedicated to improving the lives of dog and dog-lovers around the world. Working together across the College of Veterinary Medicine, we are leading the scientific breakthroughs that will make it easier to prevent, detect and treat conditions that affect dogs' health and behavior. Through dedicated research, engagement and outreach, we are becoming the most trusted resource for both people and professionals — united in our mission to help dogs lead longer, healthier, happier lives.

The Empire State Building

The Empire State Building, located in the center of Midtown Manhattan, our 86th and 102nd floor observatories provides unforgettable 360° views of New York City and beyond. Whether you’re in town for a week or a day, no visit to NYC is complete without experiencing the top of the Empire State Building. The spire of the Empire State Building will illuminate purple and gold in celebration of the dog show again in 2023. 

Westminster Sponsorship Opportunities

Sponsorship packages can be fully customized and can include on-site presence, database marketing, pre-show publicity events, digital and broadcast integration and more.

For more information, please email or call Kelly Morra at 212-213-2249.