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Promoting excellence in the canine world...
Our partnership opportunities allow businesses to connect with a global audience of dog enthusiasts. With on-site, digital, and broadcast integrations available, this is a unique chance to align your brand with one of the world’s most iconic events. Ready to partner with us?
Presenting Sponsor
Purina Pro Plan, with advanced nutrition that has fueled 17 of the last 18 Best in Show Champions, returns as Presenting Sponsor of the dog show. As part of Westminster’s Canine Celebration, taking place Saturday, February 8 at the Javits Center, Purina Pro Plan will present the Masters Agility and Masters Obedience Championships, and debut exciting performance activities for dogs and dog enthusiasts alike, including the all-new Flyball Tournament and Human Agility Course at Westminster.
Beyond the competition, Westminster is proud to continue its support of Purina’s Purple Leash Project, an innovative partnership between Purina and nonprofit RedRover that works to create more safe spaces for domestic violence survivors and their pets. For the second year, Westminster will serve as the setting of the Courageous Together statue, created by “Fearless Girl” artist Kristen Visbal, which showcases a woman and her dog taking a courageous first step forward, together, as survivors.
Official Sponsors
Cosequin® Joint Health Supplement brand celebrates more than a decade of partnership with The Westminster Kennel Club. On-site in 2025, Cosequin® will bring back its popular and exclusive VIP lounge for handlers and breeders at the Javits Center featuring customized promotional items, complimentary beverages and engaging games.
Together, Westminster and Cosequin® are proud to continue their co-sponsorship of this year’s Valor Service Dog. Tommy Valor is the second co-sponsored dog and recently was placed in his forever home with a veteran who suffers from PTSD.
BRAVECTO (fluralaner) joins the sponsor roster this year as the official flea and tick sponsor of The Westminster Kennel Club and will bring exclusive behind-the-scenes action from the Ready Ring at Madison Square Garden to fans at home. Content from the BRAVECTO Ready Ring will be shared on social and in broadcast.
The sponsorship not only highlights BRAVECTO’s commitment to promoting the health and well-being of dogs, but also gives fans an insider’s look at the incredible moments that make Westminster an iconic event.
FieldTurf Landscape, the leading provider of innovative, premium turf solutions for residential, commercial, and recreational applications, is proud to be the official turf provider for the Westminster Kennel Club Dog Show. With clients including the NFL, MLB, and NCAA, FieldTurf is trusted by top organizations for its high-quality turf systems.
For this prestigious event, FieldTurf is covering over 60,000 sq. ft., including the Masters Agility Course, all breed rings, and the iconic floor at Madison Square Garden. This specially designed turf enhances the experience for canine athletes, providing optimal comfort and support for both pets and their handlers.
MUG Root Beer joins the Westminster Kennel Club Dog Show as the first-ever official soft drink sponsor, bringing its signature spirit to the biggest weekend in sports (for dogs!). As a bulldog-backed brand, MUG Root Beer is launching the inaugural “MUG Root Beer Bestest BullDawg Award” to reward its favorite WKC canine breed – and giving fans at home free root beer along the way.
MUG’s official bulldog mascot Dog will be on the ground at the show, hyping up the competing dogs and encouraging his fans aka “dawgs” at home to keep rooting for their favorite pooch.
Pet King Brand’s ZYMOX and Oratene products have been resolving ear, skin and oral conditions for over 25 years and are proud to join Westminster’s sponsor lineup in 2025.
ZYMOX will have a booth in the sponsor marketplace at the Javits Center with information and samples and will provide gift bags to the junior handler competitors.
The Original Muck Boot Company™ is a first-time sponsor of The Westminster Kennel Club. The partnership is a fantastic fit as Muck provides a best-in-class product for dog enthusiasts.
Muck will outfit select exhibitors and showcase its versatile boots and shared love of dogs in a fun social campaign on Westminster platforms.
FOX Sports and the Westminster Kennel Club share a proud partnership, uniting their commitment to showcasing excellence and tradition.
As the official broadcaster of the Westminster Kennel Club Dog Show, Fox Sports brings the prestigious event to a global audience, celebrating the finest in canine competition.
DOGTV brings Westminster history to life by airing select archival content, offering fans a glimpse into the iconic Westminster Kennel Club’s storied past.
Adding to the excitement, DOGTV will be on-site at the Javits Center with interactive kiosks highlighting its programming and unveiling DOGTV Unleashed, an all-new channel for dog lovers, which will be available soon on streaming platforms worldwide. Visitors will also receive complimentary trials of DOGTV, the premium channel tailored for both dogs and their humans.
Promotional Partners
